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BMC_2013_00042

Abercrombie & Fitch is one of those few shops along the Champs-Elysées that perennially have a queue outside because, apparently, what’s inside is so strong an attraction that people just have to wait for their turn to be ushered in.

Two things:

1. The reason why there’s a queue is because customers outnumber the staff present inside the store, and so the number of people allowed inside is controlled. Otherwise, it’d be chaotic.

2. I hate this brand with conviction. You have no idea. I really abhor what this brand stands for. I’ve attached an article below for you to understand where I’m coming from.

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